Saturday, 25 February 2012

Extremely loud and incredibly close

Synopsis: A nine-year-old amateur inventor, Francophile, and pacifist searches New York City for the lock that matches a mysterious key left behind by his father, who died in the World Trade Center on September 11, 2001.

Design: by BLT Associates who were featured last year for the work they did for Toy Story 3 and True Grit.

When I first saw this poster I was a little disappointed that they didn't reprise the image used for the book created by Gray318,  you can see the reference to the hand in the poster but it's no where near as strong and as interesting typographically.
Infact as always happens a version of the book has been released with a movie tie-in cover which attempts to span both versions, using the image from the poster but trying to salvage some of the typography  of the book cover.

Cover for the novel by Jonathan Safran Foer, published by Penguin books (UK) Barnes & Nobel (US), 2006
The confusing to read revised book cover. I'm waiting to see Everything is Illuminated starring Tom Hanks, or Jonathan Safran Jones, who is now evidently a major motion picture!
The general layout follows the 'center' rule and uses the typical 3 zones that we come to expect from a modern movie poster, reserving the top zone for the starts names, the mid zone for the movie name/ award mentions etc and  the bottom zone for  all the other credits a poster has to carry like 'distributed by' (as if that would make you go see a movie!) The typeface used is News Gothic Bold LT with the title of the film punched out of a solid white block to make it stand out over the (very airbrushed) image of the main character. The main colour palette is blue/grey which doesn't scream 'Happy joy joy!' as you would expect with a film revolving around 9/11.

The support posters feature the images of big guns of Tom Hanks and Sandra Bullock and carry the same typographic structure as the main one sheet, the only diffrence being that the block moves around to accommodate the image and the critics quotes.

Over all these posters seem a little like 'painting by numbers', we have seen this type of layout before and we will see it again so no big surprise except that I thought there would have been more visual fidelity to the book jacket, but since when has Hollywood ever been true to the book!

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