I just finished reading this fascinating article on typefaces and memory. It seems that some recent research has found that San Serif fonts such as the ubiquitous Helvetica and Arial do not tax the brain due to their easy legibility, but other less legible fonts stimulate the brain into thinking that because of the extra effort needed the brain feels that this may be worth remembering and concentrates more.
I won't regurgitate the article in it's entirety but if you're interested I highly recommend reading it.
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