Hugo

Synopsis: Set in 1930s Paris, an orphan who lives in the walls of a train station is wrapped up in a mystery involving his late father and an automaton.

Design: BLT Associates, you remember them?!

What can I say other than DID YOU KNOW THAT THIS MOVIE IS IN 3-D!! Since Avatar arrived in our cinemas movie posters have undergone a mini revolution in how they depict a 3-D movie via a 2-D medium, the resulting solution is, make sure that there is something protruding in the image,
preferaby something big, and Hugo doesn't fail with a small boy hanging, (Harold Lloyd style) off the arm of a giant clock. It gives us a sense of drama, of suspense and of course  a sense of  3-D!! The 3-Dness is extended to the typeface which is an extruded University Roman. Personally it is a typeface which has nothing going for it but it somehow seems to work here capturing a clockwork, off kilter world an touches on 1930s France. The focus of the poster is on the imagery and leaves the typography firmly in a supporting role, but what else would you expect from a movie in 3-D.

As for the variations, this is the first one of our nominations which features a poster for each character, who all have their own colour palette, enhancing the comic book feel.

All in all the posters keep the same feel, layout and look making it look like the family block buster it is. I did come across this fascinating piece in The Guardian that shows the fidelity of the film to the illustrations of Brian Selznick, if you have time give it a click.

http://www.guardian.co.uk/books/gallery/2012/feb/12/hugo-martin-scorsese-brian-selznick