Friday, 20 May 2011

Fairytales and Monsters: the final cut.

All my paper cuts have healed up, my scalpel is cooling off in it's case and the Fairy Tales and Monsters art work should start appearing across London from tomorrow. At the moment I'm busy working out designs for tote bags, t-shirts and badges to tie in with the festival as well as suggesting a few activities to keep people busy in the foyer of Kings Place. So stay tuned for more bits as they arrive!

As well as creating the main paper cut illustration I also found myself creating a typeface, which is something I hadn't planned on! After going through all the typefaces I had and a few on line suppliers I started drawing my own. The type face took inspiration from the highly decorative letter types used in storybooks and fairy tales. I wanted it to have something of the decorative drop cap about it, without feeling too cartoony. I also felt that the characters should be linked somehow, as if they had been woven together like the elements of a good story. I know it's not Helvetica on the legibility scales but I'm happy with how it turned out and thanks to all those who gave their opinions along the way ( you know who you are)!
The typeface in development, trying to find a balance between legibility and sensibility.

All in all it looks like it should be a great few days of music, events and fun, well worth catching if you can. For more info pop over to here.
I was also fortunate enough to have the design featured on the Design Week blog which is always nice.

The final logo

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