Sunday, 27 February 2011

Toy Story 3

Toy Story 3. Directed by Lee Unkrich.

The toys are mistakenly delivered to a day-care center instead of the attic right before Andy leaves for college, and it's up to Woody to convince the other toys that they weren't abandoned and to return home.

Design: BLT Associates
Yes for the second time!

Pixar movies are event movies, just like the old style Disney movies used to be. Your parents would take you to the cinemas as a Christmas treat to see the latest animated adventures and as soon as you have just finished watching one you find your self hankering for the next one, (well at least I do!). It is for this reason the the posters promoting their films don't have work too hard. With the Toy Story franchise there has already been two previous movie which have set up the style, that and the fact that every child under 12 has been indoctrinated into the cult of Buzz and Woody at sometime either through, toys, pyjamas, schoolbags t-shirts or any of the other endless merchandising avenues, I know I have a Buzz and Woody tucked away and I'm way over 12!

The brand is so recognisable now that simply using the number 3 in conjunction with the word 'toy' is enough to let you know what's coming. The typeface used for the Toy Story logo is Gill Sans Std-Ultra Bold and is probably uniquely associated with this film now. As this is an event movie there are lot's of varations, teasers, character posters, release posters, post release posters, you name it they have it, it would be pretty impossible for me to place them all here so here are a few of the character ones and one of the whole gang old and new together for one last time. One thing I will say and that is that I love what  Pixar do. The thought, care and attention that they put into all their productions, from the tiniest detail of how a character moves to pleasure they take in the craft of storytelling is evident in every frame and it wouldn't really matter to me what their posters show I'm always looking forward to the next one.

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