|The Artist. directed by Michel Hazanavicius|
Hollywood, 1927: As silent movie star George Valentin wonders if the arrival of talking pictures will cause him to fade into oblivion, he sparks with Peppy Miller, a young dancer set for a big break.
The design is created by Couramiaud / Laurent Lufroy, they have created posters for Jeanne D'Arc, Leon and Les Visiteurs.
I remember the first time I saw this poster, it stopped me in my tracks, not because it was breathtakingly beautiful but because it was so 'clean', it wasn't overloaded with logos, credits or quotes, it simply put the focus on the the two stars and the movies name.
It had been quite a while since I have seen a 'modern' movie poster so reserved, even the palme d'or is discretly placed just above the movie title almost like a brooch pinned to Bernice Bejo's dress! Infact the over all composition reminded me of 'The Loves of Carmen' starring Dolores Del Rio and Victor McLaglen, which coincidentally was released in 1927, the year that The artist is set in.
Scriptina while the rest is set in Nite Club. While these fonts evoke a sense of the 1920's they leave me wanting something more authentic, Futura would have been too modern but a nice hand created script, drawing on the rich typographic tapestry of the twenties could have sat nicely with the image.
|Make it more punchy, add a drop shadow to the title, and don't forget those lighting effects!|
|Peppy Miller in 'Beauty Spot', as seen in The Artist|