Design: Cardinal Communications USA
Well where do you start, lets look at the elements;
1. A shot of the banks of the river Seine
2. The main actor in the film, Owen Wilson
3. The font Windsor EF-Elongated
4. Vincent Van Gough's painting The Starry Night
Let me start this post by saying I love Woody Allen, the man is a movie genius and I loved this movie, however when I saw this poster it actually had the effect of stopping me going to the cinema, it was only after friends had been and said that it was really good that I plucked up the courage and hired it!
1.Let's start with the riverside shot; the film is set in Paris and there are a good handful of scenes that revolve around the river. Tick OK, next!
2.The star Owen Wilson; he too is indeed in the movie and is the principle actor and is quite the box office draw, so tick, next!
3. The typeface, Windsor EF elongated. Allen has consistently used this since 1977 in Annie Hall, the only exception being 1978's movie Interiors which uses News Gothic. So to many fans the typeface identifies a Woody Allen picture from a mile of, for a great piece check out this blog which details the use of Windsor EF longated in Allen's movies. Tick OK, next!
I can understand what the objective (midnight = stars) was but to me it just shows a lack of research and doesn't chime with the movies content, if they wanted to use a painter from that epoch why not use one like Monet who lived in and painted Paris, maybe Monet's estate refused permission.
Ok enough art history back to the poster, the layout places the focus on the imagery and makes Paris the main star with Owen Wilson in a supporting role, it creates a magical feel of the city and I'm sure this summer will see a boost in tourism as a result. The text is low on the page and doesn't scream but this is a Woody Allen movie and he doesn't have to scream. As for the variants, they all seem pretty uniform except for a few regional variations where things were tripped back and made more to look like a love story.