Saturday, 25 February 2012
Design: BLT Associates, you remember them?!
What can I say other than DID YOU KNOW THAT THIS MOVIE IS IN 3-D!! Since Avatar arrived in our cinemas movie posters have undergone a mini revolution in how they depict a 3-D movie via a 2-D medium, the resulting solution is, make sure that there is something protruding in the image,
preferaby something big, and Hugo doesn't fail with a small boy hanging, (Harold Lloyd style) off the arm of a giant clock. It gives us a sense of drama, of suspense and of course a sense of 3-D!! The 3-Dness is extended to the typeface which is an extruded University Roman. Personally it is a typeface which has nothing going for it but it somehow seems to work here capturing a clockwork, off kilter world an touches on 1930s France. The focus of the poster is on the imagery and leaves the typography firmly in a supporting role, but what else would you expect from a movie in 3-D.
As for the variations, this is the first one of our nominations which features a poster for each character, who all have their own colour palette, enhancing the comic book feel.