Monday, 27 February 2012
Design: BLT Associates, with TEA credited for the landscape version.
George Stubbs, the painter would have loved this poster, as would have Henry Landseer, it's such a majestic portrait of an animal, all personality, so much so that I wouldn't be surprised if it will be advertising hair products on a television screen near me very soon. That aside this is a poster for a film where war is very much the backdrop and not the focus, as you can see in the poster it's horse and man with the war happening somewhere in the background just over their shoulder. The structure of the poster reinforces this candy box version of war by recalling some of the stylised heroism used in draft posters of the time. As for variants, there are none, just one landscape version which shows us more sky and little more war but keeps the viewers eye on the horse. Not much else to say really